There is a lot of hand-wringing over the impact of artificial intelligence on the media and entertainment industries. A lot.
In its 2024 Media Landscape Report, press release and marketing platform Medianet reported that 79% of 800 Australian journalists surveyed were concerned about the impact generative AI could have on the overall integrity or quality of journalism, but 74% had not yet personally used generative AI in their work, and 19% were not aware of how AI is being used in their newsrooms!
In addition, 67% of respondents believed that generative AI could potentially replace aspects of their jobs. Further, 12% percent of respondents claimed to know someone who has lost work or lost work themselves due to the uptake of generative AI in 2023.
And, yes, some of this hand-wringing is justified. There will be short-sighted companies who will deploy AI at the expense of human employees, but their focus purely on the bottom line will also be at the expense of what attracts audiences to their platform in the first place.
The purpose of Workflow.Partners is to place the human in the Pilot’s seat and let them use their AI Co-Pilot to improve quality, increase productivity and add value to their media businesses.
Through a combination of our own in-house tools, providing integration between your existing tools and new technologies, and culture change management, we aim to empower you to navigate the era of AI-powered media. And, if we can’t help you, we’ll put you in touch with someone who can.
OUR PEOPLE
Phil Sandberg is the founding publisher of Content+Technology Magazine, a leading publication serving content production and delivery professionals across Australia, New Zealand, and Southeast Asia. With over three decades of experience in the media industry, Phil has been at the forefront of technological advancements and industry trends.
These advancements and trends include the integration of Content+Technology’s editorial workflow with Generative AI which, rather than being used for content creation, has resulted in improved productivity across editing, publishing and lead generation.
You can reach Phil via phils@workflow.partners
